50 Twitter Tips

Want to get more followers and increase engagement on Twitter? Or … just want to make sure people don’t think you’re a space case on Twitter?

Either way, here’s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago.

Optimizing Your Twitter Profile

1) Make yourself easy to recognize by using a close-up headshot of yourself as your profile picture.

2) Make the most of your Twitter bio. Show off your skills and uniqueness without over-hashtagging.

3) Twitter’s new profile design dimensions: header photo = 1500 x 500 px | profile pic = 400 x 400 px.

4) Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users. Continue reading “50 Twitter Tips”

5 tips for writing effective Twitter Ads copy

Small tweaks to the Tweet copy in your Twitter Ads can lead to big improvements in your results. By testing out different ad copy you’ll uncover what resonates with your audience. To help you create impactful ads, here are five copy tips that we’ve seen success from again and again.

Emphasize urgency

Give people a reason to take immediate action. Maybe your offer is only available for a short period of time, or your supply is limited. Try using phrases like “sign up now”, “for a limited time”, “low stock”, etc.

Discount by the %

We see more people click on Tweets that express discounts as percentages instead of a pound amount. 20% off just sounds like more than £5 off doesn’t it?

Continue reading “5 tips for writing effective Twitter Ads copy”

Create your Twitter content strategy

Compelling content will help you attract new followers and keep them engaged over time.

There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business.

Need some inspiration? Here are five best practices to help you create Tweets that spark conversations and keep your audience engaged.

Continue reading “Create your Twitter content strategy”

How to Effectively Use a Facebook Page for Business Marketing

It seems like everyone from the age of 21 to 35 is a social media marketing expert these days. I swear that every other person’s Twitter bio says they’re some sort of Internet marketing or social media marketing guru/expert/enthusiast, or whatever.

Just as young entrepreneurs have been attracted to this trend, small business owners have been drawn to social media as a new way to market their business and get people in the door. Unfortunately, very few small businesses have actually had success with it, causing many to abandon their Facebook pages, Twitter accounts, and location-based social media deals.

Continue reading “How to Effectively Use a Facebook Page for Business Marketing”

Reviews becoming more important

People have learned to trust search engines like Google, and if your organisation is resting at the top of a list that Google’s algorithm deems best, then what better validation is there than that?

One of the many reasons companies like Amazon have done so well, is that they have mastered the power of the customer review. Companies, like individual consumers, still look for validation from their peers. Companies that need inbound marketing and sales partners don’t just look at our self-produced content, but they search for reviews, either from our page in the HubSpot partner directory, Google, or other industry relevant directories. Word of mouth is still the most powerful marketing tool, and even though we are well into a new age of digital consumers, marketing will never go away from that fundamental truth.

Importance of Reviews

Reviews help define your image for consumers who use them for their research, since reading reviews can help speed up decisions about purchases. Businesses that get the most high quality reviews tend to get high Google ranking. So it’s advantageous to optimise your profile for Google reviews, since this content creates extra clicks for your business. Reviews on other sites such as Yahoo have less impact on Google ranking.

Controlling Content

Lengthy reviews have greater impact on Google ranking than short reviews. Well written reviews can be the best promotion because they are treated as endorsements. But bad reviews can be damaging. That’s why you want to make sure that your site gets higher ranking than web pages with bad reviews about your business. You can gain an edge over sites with competing keywords by creating as much authoritative content as possible.

One way to get an edge is to create more local content pages than your competitors. Google favors sites that offer a lot of original useful content. Such sites are considered to have authority and can get high search rankings.

Reviews – they are important

If you’ve ever bought anything online, you’ve encountered a typical online review. You might have found an aggregated “star” rating for a product you wanted to buy, or a poorly-spelled review about one user’s traumatic experience with it. Though customer reviews range in thoroughness and comprehensibility, they do hold a powerful effect on the behavior of your audience—and therefore, the performance of your brand. Continue reading “Reviews – they are important”